Marketing

Newsletter System Guide

8 min read Marketing

Overview

Newsletter lets you collect scorecard signups, manage subscribers, and prepare email campaigns. Review the draft, recipients and available email credits before sending or scheduling a campaign.

Sending access: Newsletter add-on or Enterprise. Check Email Credits in the Newsletter tab before sending.

Before You Start

  • Newsletter sending access and enough email credits
  • A test email address you can check
  • Content plan for your first campaign (subject, body, CTA)
  • A subscriber list with permission to receive your messages

Step-by-Step Setup

1

Enable Newsletter Collection

Go to Manage → Newsletter → Subscriber Capture Settings. Enable newsletter signup on scorecards and click Save Setting.

2

Check subscriber capture

Finish a scorecard and check the newsletter signup form. Review the Subscribers tab before preparing a send.

3

Create Your First Campaign

Click "New Campaign". Add a subject line, write your message, and include a call-to-action (e.g., "Book Now", "Join Our Tournament"). Preview on desktop and mobile before sending.

4

Send a Test Email

Send a test to your own email first. Check formatting, links, and images. Then send to your subscriber list.

5

Track Results

After sending, monitor open rates, click rates, and unsubscribes in the campaign analytics dashboard.

Configuration

Building Your List

  • Subscriber Capture Settings: Enable scorecard signup and save the setting.
  • Scorecard Opt-In: After the game, players can opt in to your newsletter on the goodbye screen.
  • Subscribers: Review the list or add a subscriber with permission to receive your emails.
  • Duplicate Prevention: Adding an email already in the list returns a duplicate warning.

Campaign Features

  • Content blocks: Build the email with text, images, links and other blocks from the editor.
  • Monthly Auto-Send: Select a saved campaign as the template and review its recurring schedule.
  • Scheduling: Send immediately or schedule for a specific date and time.
  • Unsubscribe Link: Included in campaign emails so recipients can opt out. Check it in your test email.

Campaign Analytics

  • Open Rate: Percentage of recipients who opened the email.
  • Click Rate: Percentage who clicked a link in the email.
  • Unsubscribe Rate: Track opt-outs per campaign.
  • Subscriber Growth: Chart showing list growth over time.

Tips & Best Practices

Choose a send time

Choose a time relevant to your event or offer. Check the schedule and timezone before confirming.

One CTA Per Email

Focus each email on one action: book a tee time, sign up for a tournament, or use a promo code. Check that the main link opens the intended page.

Clean Your List

Review bounces and opt-outs before your next campaign. Keep subscriber details current.

Subject Lines Matter

Describe the event, offer or update in the subject. Check how it appears in your test email.

FAQ

A send needs enough credits for the active recipients. The Email Credits display shows your available balance. Review the recipient count and credit requirement before confirming.
The send and schedule actions use the course's active subscribers. Review the list and confirmation count before sending.

Troubleshooting

IssueCauseFix
Emails going to spam Delivery needs investigation Check the test email, sender details and campaign delivery results. Contact support with the campaign and recipient details if delivery fails.
Unexpected campaign results Tracking or recipient activity needs review Open the campaign analytics and check the reported deliveries, opens and clicks. Use those results when preparing the next message.